 With the launch of its new line of snowsports helmets, Lazer Sport has partnered with Protect Our Winters, to raise awareness against climate change. Together the brands will work to create programs that engage the wintersports community around an issue that dramatically affects our success and enjoyment of the mountains. Lazer snow has joined 1% for the Planet, pledging 1% of revenues to environmental groups such as POW. According to Lazer snow CEO Peter Steenwegen, “when we committed to 1% for the Planet, there was no other non-profit we considered supporting. What Jeremy Jones, and POW have done is incredible. It is grassroots, yet powerful and authentic to who we want to be, and who we want to partner with.” Even though Lazer snow helmets are not yet available to consumers, Lazer is starting its support for POW from day one of the new products, and in conjunction with the launch of the entire snow helmet collection at the Snowsports Industries of America SnowShow in Denver. “Even though we are a new brand in the snowsport business, we feel it is important to take a leadership role within the industry, and this is one of our actions” states Hans Dyhrman, Director of Marketing for Lazer Snow. According to POW Executive Director, Chris Steinkamp, “we’re really excited that Lazer Spor t has decided to support POW this year and we’re looking forward to work with them as they build their global snow brand, developing a partnership that uses our collective reach to build awareness and take action against climate change.” Over the next year, both companies will be coordinating to further the POW message, while also creating meaningful steps to lower our carbon footprints. |
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| About LAZER SPORT
Established in 1919 and headquartered in Belgium, Lazer designs, manufactures and markets bicycle, leisure, and action sports helmets in more than 60 countries, across five continents. At Lazer, we strive to create the perfect mix between design, comfort, safety and technology. This attitude has shaped Lazer into the most innovative helmet company in the world: developing PROTECTION THROUGH INNOVATION™. More information can be found at: lazersport.com |